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Typography with Jo Spencer (Example 2)

This is the second instalment of the pictures that I took while we are out in Elephant and Castle to explore different fonts, types and texts that we see around us everyday.

Just as the previous post, this picture set has a strong incline towards sans serif text, with other examples of hairline and bracketed serifs. A lot of the older pub and library signs that we saw were in serifs, while the cleaner road signs, cafe, and urban music posters were done in sans serif text.

Interesting observation - When you think of the Strata, you think expensive and polished, yet most of their posters were done in Arial.